Vijay Singh, Pandwa, Palamu
Business Today, Edition: Jan 6th, 2013
KGVK, launched in 1972, helps Jharkhand villagers improve their livelihood. For nearly three decades, it focused on giving them donations for projects. But it changed its strategy in 2000, as it realised that villagers often needed both financial assistance and mentoring. "We were looking at sustainable income and better quality of life," says B.K. Jhawar, Chairman Emeritus, Usha Martin. In 2000, KGVK helped farmers start a water harvesting project. "Water resource management could make a lot of impact," says Yezdi Karai, member of the governing body of KGVK. It also started a maternal and child health programme together with the Indian government and Life Spring Hospital. "At that time many practices that we started were not part of the municipal rural health mission," says Jhawar.
India Backbone Implementation Network (IBIN), promoted and mentored by Mr Arun Maira, former member, Planning Commission studied the Total Village Management of KGVK.
Sustainable development is a critical need for a developing country like India. However, existing models of sustainable development seem to be ineffective. In the rural context, this could be due to lack of ownership by the community.
KGVK has developed the philosophy of TOTAL VILLAGE MANAGEMENT (TVM) and implemented it as an integrated and sustainable development model that encompasses natural resource management, health, education and livelihoods to ensure empowerment and socio-economic transformation at the grassroots. Overall, the process is designed to generate community ownership by ensuring participative planning, implementation and auditing of the development agenda at the level of the village. It is based on application of successful business practices in a phased manner to build capacity and generate returns in a timely and effective manner.
This case captures KGVK’s experiences in implementing its TVM philosophy in Jharkhand, India.