Total Village Management

"A community that’s greater than the sum of its parts – synergy is a means to that ideal."

KGVK has an integrated approach to rural development through the proprietary Total Village Management (TVM) model; TVM is based on strong business principles adapted to the rural setting, community ownership and grassroots entrepreneurship; eventual goals being meeting and surpassing the Eight Millennium Development Goals (MDGs) in its area of operations. The fundamental edifice of TVM is igniting initiatives at the grassroots through Public–Private-People’s Partnerships (P4) for sustainable rural development. The essential feature of TVM is creating ownership among community and synergising the best principals of corporate with the local indigenous knowledge of the community.

The Eight Pillars of TVM – Natural Resources Management; Health, Nutrition & Sanitation; Education; Renewable Energy; Livelihood; Women’s Empowerment; Capacity Building; Resource Mobilisation; Infrastructure Development – work together in a convergent manner and are well tied to the local governance structure and communities to ensure smooth implementation and long-term sustainability.

  • Central Changemakers: This team comprises of a handful of highly experienced staff involved in planning, intervention scheduling, budgeting and impact measurement. This team coordinates meetings between TVM Changemakers, shares best practices, and looks into opportunities for convergence across the pillar.

  • Domain Changemakers: Domain specialists are experts in specific fields of rural development and are involved in providing technical assistance, while also taking ownership of few villages. KGVK has specialists in all areas of work, including public health, hospital management, ANM school management, agriculture, dairy, education, schools management, policies & schemes, energy and grassroots training.

  • Cluster Managers: manage a set of villages under a cluster and are responsible for the delivery of all projects, liasoning, training scheduling, etc. They represent the first level of project management that percolates all the way down to the village-level. Cluster managers are usually also domain experts in one or more specific areas, and are supported by field supervisors and domain experts.

  • Community Changemakers: The community extension team is quite diversified and usually led by Sparks, progressive men and women from the community that act as key influencers and mobilisers. They coordinate all TVM activities with the Gram Sabha, self help groups, small farmers, etc thus providing a strong linkage with the community. These Sparks are identified in the very early stages of our work, provided training periodically and usually oriented towards becoming a village-level entrepreneur. Some of our Sparks are trained as solar entrepreneurs, community engineers, leaf-plate making units, etc thus making them self-sustainable over a course of time. They are encouraged to come to KGVK’s Gurukul campus to interact with staff every once in a while, for upskilling and training, and other events so there is a sense of belonging to a larger institution.


8 Pillars of Total Village Management

  • Natural Resource Management

    Natural Resource Management is a crucial area of concern for Jharkhand. Rapid decline of the water table in the state has forced all stakeholders and partners to take strategic steps in meeting the challenges of natural resource availability and management. Under NRM, KGVK has identified the following areas of intervention.

  • Resource Mobilisation

    KGVK in the last couple of years has effectively partnered with several institutions. Association and affiliation for knowledge exchange, enhancement of skills and for financial partnerships has been the key to growth and welfare in the villages.

  • Women's Empowerment

    Women empowerment has many dimensions to it. We at KGVK are, at present, focused on economic empowerment of rural women. This is done through formation and strengthening of Self Help Groups. All the livelihood interventions are done through these SHGs. At present we have over 700 SHGs functioning in our operational area.

    Women empowerment has many dimensions to it. We at KGVK are, at present, focused on economic empowerment of rural women. This is done through formation and strengthening of Self Help Groups. All the livelihood interventions are done through these SHGs. At present we have over 700 SHGs functioning in our operational area.

    While we are taking baby steps in the area of socio-cultural and familial empowerment of women in our area of operation, we expect to be able to move a little later in the area of political and legal empowerment. 

  • Health: Nutrition & Sanitation

    Two of the main institutions in our healthcare vertical are Shalini Hospitals and Auxiliary Nursing and Midwifery ANM) school. KGVK is running these two hospitals for almost three decades. The ANM school was established in the year 2007. Shalini hospital has been providing healthcare services particularly to pregnant women at a nominal fee. Shalini hospitals conducted 268 deliveries in 2010-11, since then the number of deliveries has increased to around 1500 in 2013-14. Over the years, number of OPD patients in Shalini Hospitals has increased to over 27000 annually.

    We have done several projects in healthcare notable among them are low birth weight project with ICICI Centre for Child Health and Nutrition, in technical collaboration with CINI, Jharkhand in Angarha and Silli blocks of Ranchi district. In Rachna-INHP project with ICDS we worked on improving the quality and coverage of maternal and child health services. In another programme we worked on enhancement Adolescent reproductive and sexual health in 7 blocks of four districts of Jharkhand.

    Recently we have tied up with University of Washington for a research project on Malaria research. The project is being funded by National Institutes of Health, USA and International Centres of Excellence for Malaria Research, ICEMR, USA.

    Besides these, we have been involved in training programmes for Sahiyya and many programmes related with prevention if HIV/AIDS.

  • Livelyhood Intervention

    The livelihood pillar focuses on the objectives of income augmentation, increase in human potential, value enhancement, economic liberty and better access to services and facilities.

    The self Helf Groups (SHGs) are at the centre of livelihood interventions and programmes. Interventions in Goat breed improvement, Poultry, Piggery, Duck rearing, Kantha Applique, mushroom production, etc are undertaken for additional income generation. Women from villages are the cornerstone of our livelihood program.

    Some of the interventions undertaken by KGVK livelihood team are listed below:

    • Introducing improved variety of birds (Kroiler) for backyard poultry.
    • Introduction of improved variety (Khaki Campbell) of ducks.
    • Breed improvement program by introduction of Beetal bucks.
    • Promotion of household level mushroom cultivation.
    • Promotion of apiculture as a viable rural enterprise.
    • Promotion of Kantha and Applique work.
    • Production of artificial jewellery and household items.

  • Education

    At KGVK, as part of the TVM model, we have developed a programme called Total Education Management (TEM). The programme's aim is to improve the quality of education from the pre-primary levels right up to Adult Education.

    To achieve the objective of providing quality education at low cost we are running three primary schools for rural poor. Understanding the limitations of the resources available to first time learners we are developing Education Resource Centres (ERC) in 50 villages. The objective of these centres is to help improve the learning outcomes of children who are left behind. Besides these we are running adult education programmes in our area of operation.

  • Energy Inclusion

    Renewable energy is of critical importance. To maintain the balance between rapid expansion of economic progress and ecology, alternative energy usage has been promoted in the TVM villages. The overall objective of the energy inclusion pillar is to advocate and reinforce the use of renewable energy sources in the household so that a more equitable, informed and considered use of energy is promoted.

    KGVK has promoted the concept of 'village entrepreneur' for the advancement of solar lanterns. The basic essence of this model of developing a rural entrepreneur is that the entire initiative is driven and owned by the community. One of the recent initiatives which have been very successful at the household level has been the introduction of the transparent sheet. This novel initiative has not only led to healthier ambience in the household but has also significantly added working hours of the villagers. The smokeless chullah has helped reduce the incidence of respiratory distress among women and children. It has also notably reduced the use of forest wood for fuel, underlining its eco-friendliness.

  • Capacity Building & Market Linkage

    At KGVK skill upgradation of rural population has been one of the thrust areas from the beginning. KGVK Gurukul takes the lead in this endeavour. The organization has well equipped training centre along with boarding and lodging facility for training over 200 people. We use both in-house faculty and experts from outside to help add skill among the rural population.

    TVM Gurukul has been established with a vision to discover individuals from the local communities who can be groomed to become the agents of change. To make any development process sustainable, it is imperative to discover and train individuals from the local communities who can then be groomed to become the agents of change.